Independent ChatGPT Ads agency
The ChatGPT Ads agency that shows its work.
We set up, run and measure ads inside ChatGPT. You get tracking tested before a dollar is spent, a source for every platform claim, and a straight answer on whether the channel fits your business.
Free 30-minute call, and we reply within 24 hours. Minimum ad spend: US$3,000 a month.
- Matched by context A context hint such as "crm for small agencies" describes conversations like this one. Hints guide matching; they aren't exact-match keywords.
- Sponsored, below the answer Ads appear after ChatGPT's response, labeled and set apart. They don't change what the answer says.
- Your name and icon Every ad shows the advertiser's name and icon beside its image.
- Title: 22 of 50 characters Say plainly what the product does and who it's for.
- Body: 48 of 100 characters Add detail the title doesn't already give.
What you’re buying
ChatGPT Ads changed more in eight months than most ad platforms change in years. These are the numbers that shape every campaign, straight from OpenAI.
60+
Countries where businesses can buy ChatGPT Ads, after the Southeast Asia and Taiwan launch.
$25
Minimum daily budget per campaign for accounts billed in US dollars. Each billing currency has its own minimum.
Minimum daily budget per campaign for accounts billed in US dollars. Each billing currency has its own minimum.
$3–5
OpenAI’s suggested starting maximum bid per click. The auction decides what you pay.
2 plans
Only Free and Go users, and people logged out, see ads. Plus, Pro, Business, Enterprise and Edu accounts never do.
Only Free and Go users, and people logged out, see ads. Plus, Pro, Business, Enterprise and Edu accounts never do.
Everything between “should we try this?” and a campaign you can defend
Ongoing
ChatGPT Ads management
Weekly work on bids, budgets, context hints and creative, reconciled against your own analytics every month.
One-time
Launch and setup
Account ownership, business verification, tracking, campaign structure and a 30-day test plan with stop rules agreed up front.
One-time or ongoing
Context hints and creative
Hints written around the conversations your buyers have, and ads that fit OpenAI’s 50- and 100-character limits.
One-time
Tracking and measurement
OpenAI’s pixel, its Conversions API and GA4, set up and tested before spend, so results don’t vanish into “direct” traffic.
One-time
Account audit
No impressions, rejected ads, stuck verification or numbers that don’t match your analytics? We find out why and fix it.
Ongoing
Shopping and product feed ads
Catalog feeds, the Shopify app and product ads, with each sale tracked back to the ad that drove it.
Build and ongoing
Campaign management
Structure, objectives, bids, budgets and targeting, built once and adjusted every week.
One-time
International launch
New countries checked against policy and budget rules, then built and tested one market at a time.
How we handle a new channel
Sourced
Every fact has a source
Every claim about how ChatGPT Ads work comes from OpenAI’s own documentation.
Measured
Tracking comes first
Conversion tracking is set up and tested before any budget goes live, so the test ends with a result you can trust.
Honest
We say when it doesn’t fit
If your category, market or budget isn’t ready for ChatGPT Ads, you’ll hear it from us before you spend anything.
Yours
You own the account
The ad account, the data and the history stay in your business’s name. We work inside it with the access you give us.
Where ChatGPT Ads fit, and where they don’t yet
Usually a good fit
- Products and services people research and compare in conversation before they buy
- Online stores that can supply a product feed for product ads
- Local and home-service businesses in markets where ads are live
- Teams that can track conversions on their own website
Not a fit yet
- Categories OpenAI’s ad policy disallows, including gambling, alcohol and tobacco, recreational drugs, adult content and political ads
- Audiences who mostly use paid ChatGPT plans, which never show ads
- Ad spend under US$3,000 a month. OpenAI’s own minimum is lower, so smaller budgets can still run ads themselves in Ads Manager. Estimate your costs before you decide.
Financial, health and legal services face extra eligibility rules that vary by market. We check yours first.
A test you can judge, then a decision
Step 1 · Week 0
Fit check
We check your category against OpenAI’s ad policy, your markets against where ads are live, and your budget against what a fair test needs. If it isn’t a fit, we say so.
Step 2 · Week 1
Launch and tracking
You create the ad account and invite us, so it stays in your business’s name. We set up and test conversion tracking, then build campaigns, context hints and creative.
Step 3 · Weeks 2 to 5
30-day test
A fixed budget, success metrics and stop rules, agreed in writing before anything goes live.
Step 4 · Week 6
Scale or stop
You get the numbers, reconciled with your own analytics, and a clear recommendation: scale, reshape or stop.
What it costs
We quote our fees for your account after a strategy call, and they’re separate from ad spend. You pay OpenAI directly for media, and the ad account stays in your name, so you keep the data and history if we ever part ways.
Our fees
Custom quote
One-time setup and monthly management, quoted for your account after a strategy call.
Minimum ad spend
US$3,000 a month
Paid to OpenAI for ads, so a test has enough budget to give a clear answer.
Ad spend
Paid to OpenAI
Set by auction and billed by OpenAI. US campaigns start at $25 a day.
Trackers and tools we keep current
v1.6
Ad policy · 10 Sep 2026
Policy and eligibility tracker
What’s allowed, what faces extra rules, and every policy version since the first one in March 2026.
63
Countries on OpenAI’s list
Availability tracker
Which countries have ChatGPT Ads, since when, and where you can buy them yourself.
30
Currencies built in
Cost calculator
Turn a daily budget into clicks, conversions, cost per conversion and ROAS before you commit.
What ChatGPT Ads are
ChatGPT Ads are paid, labeled placements below a ChatGPT response. OpenAI shows them to people on the Free and Go plans, and says they don’t change the answers.
Buying
Bought in Ads Manager
Advertisers buy them in Ads Manager, OpenAI’s self-serve platform, which is still in beta. You pay per click or per 1,000 impressions, never per conversion.
Matching
Chosen by relevance
A relevance-weighted auction picks among eligible ads. It weighs the conversation, the ad’s landing page, title and copy, and the context hints the advertiser provides.
Privacy
Conversations stay private
Advertisers never see conversations. OpenAI says they receive only aggregated results, such as total views or clicks. So the numbers that count are the ones in your own analytics.
Our guide to what ChatGPT Ads are covers placement, privacy and user controls in more depth.
Sources: Ads in ChatGPT and The Basics, OpenAI Help Center.
Guides to start with
Platform
ChatGPT Ads Manager guide
How OpenAI’s ad platform works: setup, campaigns, bulk upload, the plugin, targeting and reporting.
Costs
How much ChatGPT Ads cost
The auction, CPC and CPM billing, minimum daily budgets and worked examples by business.
Creative
ChatGPT Ads examples
What good ads look like in eight industries, with the context hint and landing page behind each.
Tracking
Conversion tracking
The Pixel, the Conversions API, event quality and how to read the numbers.
News
ChatGPT Ads updates
Every launch, market and policy change since January 2026, dated and sourced.
Help
How to choose an agency for ChatGPT Ads
The questions to ask, the red flags and when to run the account yourself.
What people ask us first
### What does a ChatGPT Ads agency do?
We plan, launch and run your campaigns in OpenAI’s Ads Manager: tracking setup, campaign structure, context hints, creative, bids, budgets and reporting. Your business owns the ad account; we work inside it with the access you give us.
### Do ChatGPT ads change ChatGPT’s answers?
No. OpenAI says ads run on separate systems from the chat model, and advertisers can’t shape, rank or change ChatGPT’s answers. Ads appear below the response, labeled as sponsored. OpenAI also says an ad isn’t an endorsement of the advertiser. Source: OpenAI Help Center.
### How much do ChatGPT ads cost?
Prices come from an auction, so they vary. In the US the minimum daily budget is $25 per campaign, and OpenAI suggests starting cost-per-click bids at $3 to $5. Reports of $60 CPMs and $200,000 minimums described the early pilot and aren’t today’s self-serve platform. Our cost guide goes through what decides the price.
### Do you have a minimum ad spend?
Yes: we work with businesses that spend at least US$3,000 a month on ads, paid to OpenAI. OpenAI’s own minimum is lower, at $25 a day per campaign in the US. So smaller budgets can still run ads themselves in Ads Manager, without us.
### Who will see my ads?
People using ChatGPT’s Free and Go plans in the more than 60 countries where ads are live. Plus, Pro, Business, Enterprise and Edu accounts don’t see ads, and neither do accounts identified as under 18. Ads also stay away from conversations about personal health, mental health and politics.
### Can our agency set up the ad account for us?
We ask you to create it yourself. The account carries your business’s legal name, which OpenAI uses for billing and business verification. You then invite us, and we work inside it. You keep the account, the data and the history if you ever change agencies. How to give access
### Is my business allowed to advertise?
Most are. OpenAI’s ad policy disallows some categories outright, such as gambling, alcohol and tobacco, recreational drugs, adult content and political ads. It sets extra rules for financial, health and legal services, and those vary by market. The policy tracker lists the current rules.
### Will running ads help us appear in ChatGPT’s answers?
No. Paid placements and ChatGPT’s answers come from separate systems, and OpenAI says ads don’t influence answers. Being mentioned or cited in answers is a different discipline, often called generative engine optimization (GEO). Our guide to paid and organic visibility explains where the two meet.
### Are you an official OpenAI partner?
No. We’re an independent agency, not affiliated with OpenAI, and we hold no partner or certified status. We work in the same Ads Manager every advertiser uses, with the access you give us. It’s also why we link every platform fact to OpenAI’s own pages.
### How do we get started?
Book a free strategy call. It takes 30 minutes, and we reply to every enquiry within 24 hours. We look at your category, markets, budget and tracking, and tell you whether ChatGPT Ads fit. If they do, we recommend which of our six services to begin with and quote for them.